Struggling to pull a strategic direction together? Confused how to organize an effort and manage the work necessary to make an impact in your space? To be effective, you need a plan and a formula for successful execution. But, when it comes to strategic planning, Marketing & Communications execution, there's a tonne of noise and general lack of leadership around planning, process, and workload. The inertia that follows inhibits follow-through and often impairs proper measurement for short- or long-term success.
I've worked for some corporate giants, as well as small businesses and not-for-profits and I've been mentored by some of the best talents in business, Marketing, and Communications strategy. And, I've also gotten my hands dirty in the practical aspects of Marketing Communications. As an independent consultant, what I've come to realize is, most businesses and organizations simply lack the skill set to organize and manage the work that’s needed to reach a metric goal and the various skills and talents required to execute on strategic planning.
I've worked for some corporate giants, as well as small businesses and not-for-profits and I've been mentored by some of the best talents in business, Marketing, and Communications strategy. And, I've also gotten my hands dirty in the practical aspects of Marketing Communications. As an independent consultant, what I've come to realize is, most businesses and organizations simply lack the skill set to organize and manage the work that’s needed to reach a metric goal and the various skills and talents required to execute on strategic planning.
Strategic Thinking
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Planning
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Execution
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Differentiated Offerings
I've got 25 years experience in Marketing and Communications Strategy, as well as practical execution experience. I understand multiple perspectives, having worked in many corporate Marketing & Communications functions. In addition, I'm a mindfulness practitioner, Yoga Therapist, and movement and strength expert of well over 20 years. I'm also a parent who juggles managing a household, business endeavours, as well as a myriad of active volunteer roles and positions in advocacy for children with hearing loss. What has it all taught me? A deep, first-hand connection with the necessary corporate business acumen, strategic thinking, management and organization, as well as perserverance, tenacity, and a lived-experience serving those in marginalized populations, working with little resources, and a jack-of-all trades attitude. I get the struggles you face for your cause.
What I do best
I help small businesses and organizations achieve their goals with practical advice and support that clarifies their focus, articulates their unique story, and drives results. I'm passionate about helping through strategic planning right down to the practical aspects of Marketing and Communications management to help bridge the gap between strategy and execution. My sweet spots are strategic planning, brand, messaging, communications and content strategy.
I've got 25 years experience in Marketing and Communications Strategy, as well as practical execution experience. I understand multiple perspectives, having worked in many corporate Marketing & Communications functions. In addition, I'm a mindfulness practitioner, Yoga Therapist, and movement and strength expert of well over 20 years. I'm also a parent who juggles managing a household, business endeavours, as well as a myriad of active volunteer roles and positions in advocacy for children with hearing loss. What has it all taught me? A deep, first-hand connection with the necessary corporate business acumen, strategic thinking, management and organization, as well as perserverance, tenacity, and a lived-experience serving those in marginalized populations, working with little resources, and a jack-of-all trades attitude. I get the struggles you face for your cause.
What I do best
I help small businesses and organizations achieve their goals with practical advice and support that clarifies their focus, articulates their unique story, and drives results. I'm passionate about helping through strategic planning right down to the practical aspects of Marketing and Communications management to help bridge the gap between strategy and execution. My sweet spots are strategic planning, brand, messaging, communications and content strategy.
let's talk about your goals
How would you like to leverage our time together? Connect with me for a free consultation.